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Before making any maeketing or promotional activities or even while preparing marketing strategy,promotional strategy and ad campaign. Focus on your customers. Observe customers behaviour not only buying behaviour but pre and post buying behaviour too. Try to understand the buying decision making process. What affects the buying and who influence the buying decision. Try to understand the complete distrbution chnnel and behaviour of the channel partners. Assess the influnce ablity of each and every channel partners on the buyin decisions. This simple process will earn you surprising business benefits.
Manoj Kotak, Management Consultant
