Simplicity is the best policy

While designing a marketing communication always keep in the mind that simplicity is the best policy. There are numbers of TV ads which is not cleared to the target audience. In the hard efforts of making innovative and attention getting ads communication designer somtime seems to have missed the wall. The objective of the communication is missed.
If the objective of the ad campaign is lost, that ad campaign is useless and wastage of resources.
Manoj Kotak, Management Consultant