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Money making and mind game.

Manoj Kotak — Mon, 28 Sep 2009 23:28:53 +0000

Money making has nothing to do with your family background,your age,your cast,not even with your educational qualification nor even with the duration of your experince.

Money making has a perfect relationship with your mindset which can be changed at your own will at any stage of your life when you yourself choose to do so.

You might wonder and might ask even that whether I mean that to start to make money is your choice.

Yes, you have exactly understood.

In Hindu scriptures the Goddess of Richness called ” Mahalaxmi or Laxmiji” has always been shown being seated on

lotus.

This lotus is very much symbolic! ,Perhaps you would feel that I am digressing the subject but I am not, now the there is very long cherished science in India that is Yoga in Yogic Shasan mind is narrated as lotus.

Now if we combine these two things we would be able to decode the message of sages!

When ones mind becomes like lotus the Laxmiji,the Goddess of richness,will seat upon it. and money richness will start to flow.

What do they mean by mind like lotus! Lotus is the only flower which flourished in mud in spite that it does not get pollusted! When ones mind becomes like lotus which does not get affected by any type of negative thougts or emotions.The Godess of Richness will seat upon it and richness will start to flow!

The historical 1983 world cup victory

Manoj Kotak — Wed, 25 Jun 2008 17:21:00 +0000

The 1983 world cup victory is one of the most memorable moments for every Indians,But to me it has ever been a great inspirational story to bring out the peak performence especially in adverse situation. It was a victory of dogged determination. It proved clearly that for peak performence only burning desire counts nothing else. To all my young friends who have dreams in spite of all the limitations. read, read read and read it repeatedly.After few days we shall discuss the historical win, and Kpil’s leadership from achivement point of view.
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Simplicity is the best policy

Manoj Kotak — Tue, 27 May 2008 19:14:00 +0000

While designing a marketing communication always keep in the mind that simplicity is the best policy. There are numbers of TV ads which is not cleared to the target audience. In the hard efforts of making innovative and attention getting ads communication designer somtime seems to have missed the wall. The objective of the communication is missed.
If the objective of the ad campaign is lost, that ad campaign is useless and wastage of resources.
Manoj Kotak, Management Consultant

Focus on customers and their buying behavour,

Manoj Kotak — Tue, 01 Apr 2008 17:51:00 +0000

Before making any maeketing or promotional activities or even while preparing marketing strategy,promotional strategy and ad campaign. Focus on your customers. Observe customers behaviour not only buying behaviour but pre and post buying behaviour too. Try to understand the buying decision making process. What affects the buying and who influence the buying decision. Try to understand the complete distrbution chnnel and behaviour of the channel partners. Assess the influnce ablity of each and every channel partners on the buyin decisions. This simple process will earn you surprising business benefits.

Manoj Kotak, Management Consultant